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By: Antoine
Frederic, Thanks for this. Your vision is possible, but unlikely. Big data and behavioral targeting is much easier for networks that agreggate a large % of the time the user spends online. Facebook,...
View ArticleBy: Stephen Howard-Sarin
FF, you are right! Media are moving to selling audience (commodity) and audience + context (premium, if your context is premium). audience selling comes from user data, so it’s the hidden ingredient...
View ArticleBy: Walt French
Color me skeptical. A year or two back, I used Google to search for which cast members were performing in the SF Ballet on our subscription nights, and for months thereafter, the NYT and other sites...
View ArticleBy: aepxc
I’ll add another voice to sceptics here. If you ask most people about what most makes them annoyed by or indifferent to advertising, insufficiently relevancy would not be at the top of the list....
View ArticleBy: Stephen Howard-Sarin
@Walt Waht you are describing is simple retargeting, and we’ve all experienced it. There’s no big data there, just clever “cookie hunting.” A Big Data approach would let to advertiser know and respond...
View ArticleBy: Resource Round-up: The Best of September 2012 | @nyinternet
[...] The value is in the reader’s Big Data – Digital publishing is vastly undervalued. Advertising has yet to fulfill its promises — it is nosediving on the web and it failed on mobile. Readers come,...
View ArticleBy: Thad McIlroy
As you admit here and have often stressed elsewhere, “no one will enjoy a 100% tailor-made site; inevitably, it will feel a bit creepy and cause the reader to go elsewhere to find refreshing stuff.”...
View ArticleBy: billoukos
Another thing that you forgot to include the equation is the increasing fear of consumers revealing their personal data. Based on that research...
View ArticleBy: Walt French
@Stephen Howard-Sarin wrote, “Smart retargeters also track the ads they show to retargeted individuals…”. . I suppose firms could be smarter than Google and its ad network that delivered all those...
View ArticleBy: Quartz: Interesting… and uncertain | Monday Note
[...] 3 . Practically, it means Quartz will have to deploy the most advanced techniques to qualify its audience: it will be doomed if it is unable to tell its advertisers (more than four we hope) it...
View ArticleBy: The Atlantic’s Quartz: interesting … but willit make a profit? | Tech News
[...] 3. Practically, it means Quartz will have to deploy the most advanced techniques to qualify its audience: it will be doomed if it is unable to tell its advertisers it can identify a cluster of...
View ArticleBy: The Atlantic’s Quartz: interesting … but will it make a profit? |...
[...] 3. Practically, it means Quartz will have to deploy the most advanced techniques to qualify its audience: it will be doomed if it is unable to tell its advertisers it can identify a cluster of...
View ArticleBy: The Atlantic’s Quartz: interesting … but will it make a profit? – NEWS FRESH
[...] 3. Practically, it means Quartz will have to deploy a many modernized techniques to validate a audience: it will be cursed if it is incompetent to tell a advertisers it can brand a cluster of...
View ArticleBy: The Atlantic’s Quartz: interesting … but will it make a profit? | News &...
[...] 3. Practically, it means Quartz will have to deploy a many modernized techniques to validate a audience: it will be cursed if it is incompetent to tell a advertisers it can brand a cluster of...
View ArticleBy: The Atlantic’s Quartz: interesting … but will it make a profit? |...
[...] 3. Practically, it means Quartz will have to deploy a many modernized techniques to validate a audience: it will be cursed if it is incompetent to tell a advertisers it can brand a cluster of...
View ArticleBy: playerblurayThe Atlantic's Quartz: interesting … but willit make a...
[...] 3. Practically, it means Quartz will have to deploy the most advanced techniques to qualify its audience: it will be doomed if it is unable to tell its advertisers it can identify a cluster of...
View ArticleBy: Les Big Data planche de salut de l’édition numérique ? « En Pratique «...
[...] Lire l’article (en anglais) [...]
View ArticleBy: Kan Facebook je relatiestatus voorspellen? | Dating Insider
[...] van een Frans mediabedrijf en schrijft al meer dan 5 jaar over technologie op Monday Note. In een artikel over de waarde van grote datasets schreef hij het volgende: By analyzing carefully the...
View ArticleBy: android add contacts tutorial
Very good post. I definitely appreciate this website. Keep it up!
View ArticleBy: Facebook Relationship Prediction Algorithm Challenges Dating Industry...
[...] network to become romantically involved, says Frederic Filloux, writing in Monday Note about how Big Data can change the economics of digital publishing. The internet already provides the...
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